Banfield OWP Explainer

We love our pets, but sometimes keeping up with their medical needs can be tough.

Using a mixture of 2D animated characters and motion graphics, we taught the viewer about the features of Banfield's Optimum Wellness Plan while educating them on the benefits of preventive care.

 
 
 

Credits

Client

Banfield Pet Hospital

Agency

Rockfish

Director

Isaac Murray

Producer

Heather Norton

Design

Isaac Murray

Motion Graphics

Isaac Murray
Grace Suarez

Tools Used

Adobe Photoshop CC
Adobe After Effects CC
Adobe Illustrator CC
Autodesk Maya