BANFIELD OPTIMUM WELLNESS PLAN EXPLAINER

We love our pets, but sometimes keeping up with their medical needs can be tough. Using a mixture of 2D animated characters and motion graphics, we taught the viewer about the features of Banfield's Optimum Wellness Plan while educating them on the benefits of preventive care.


CREDITS

Client: Banfield Pet Hospital
Agency: Rockfish
Director: Isaac Murray
Producer: Heather Norton

Design: Isaac Murray
Animators: Isaac Murray, Grace Suarez

Tools Used: Adobe Photoshop CC, Adobe After Effects CC and Autodesk Maya 2015.