How do you empower viewers to make delicious meals in under 20 minutes with less than 5 ingredients? Armed with simple - social media ready editorial style and a bright aesthetic, we produced 16 scrumptious episodes of recipes, tips and how-to videos for ReadySetEat's YouTube channel and beyond.


CREDITS

Client: ConAgra
Agency: Rockfish
Director: Isaac Murray
Producer: Heather Norton
Creative Director: George Alexander

Production Company: Barking Fish Lounge
Producer: Aymie Majerski
Director of Photography: Jeff Barklage
1st AC: Rodger Holiday
Gaffer: Andy Thomas
Key Grip: Tony Moorman
Food Stylist: Mary Stone
Assistant Food Stylist: Alaina Paszt
Make Up & Wardrobe: Anne Taylor
Production Designer: Nora Martini
Editor: Isaac Murray
Animation: Isaac Murray
Colorist: Isaac Murray

Tools Used: RED EPIC-X Dragon, Cooke Speed Panchro Lenses, Adobe Premiere CC 2015, Adobe After Effects CC 2015, Davinci Resolve 12.