A 360 Video version of the Southwest Airlines VR experience, originally created for the Samsung GearVR. Visit on mobile for the full 360 experience!

When Southwest Airlines was rolling out their newly re-designed "Heart" cabin interiors on their Boeing 737-800's, we created a virtual reality experience on the Samsung GearVR to provide eager press members with an opportunity to step inside the future of airline comfort. Additionally, Southwest shared the video on Facebook to an excited audience - gaining nearly 1 million views in less than a week!

Samsung GearVR UI Interaction Demo

Leveraging the Samsung GearVR headset, we created and deployed an immersive experience that was both beauty and brains. Viewers were able to step into photorealistic renderings of the new aircraft cabins to learn more about the new features. The experience was also modular - allowing for more experiences to be easily integrated in the future.

We also surprised and delighted visitors with a set of Southwest Airlines branded Google Cardboard headsets, so they could take a version of the experience home with them.


Client: Southwest Airlines
Agency: Rockfish
Director: Isaac Murray
Producer: Heather Norton

Unity Development: Steven Fulfer
Modeling: Isaac Murray
Lighting/Rendering: Isaac Murray

Audio Post Production: Dallas Audio Post
Sound Design: Brad Dale

Tools Used: Autodesk Maya 2015, VRay 3.0, Adobe After Effects CC and Unity 5.