Unilever A+ Content
E-Commerce is becoming one of the primary ways that brands connect with the consumers and as a result, requires a custom tailored experience for online shoppers.
For Unilever, I created an abundance of creative assets to populate various product landing pages on Amazon. The specially designed content quickly and succinctly educated shoppers about the key feature benefits of the products.
Product 3D Renders
By creating photorealistic 3D products I empowered the creative team to create seemingly endless hero shots for the Amazon product detail pages.
With such a large portfolio of products, custom photography would prove too cost prohibitive. Instead, I offered photorealistic CG models as a way to still be able to create custom imagery that integrated perfectly into the bespoke modules.
When the need arose for additional imagery, macro shots of bottle pumps, or lighting changes to match a photo background - I could quickly adjust the 3D files and provide more imagery.
Features Benefits Videos
In addition to static imagery, I also created mobile-optimized videos to speak to the main feature benefits and key brand values.
This consisted of bite-sized videos and cinemagraphs for Dove and an animated explainer video describing the benefits of Unilever's Subscribe and Save program.
3D Lighting & Rendering
Audio Post Production
Dallas Audio Post
Sound Design & Mix
Autodesk Maya 2017
Adobe Premiere CC
Adobe After Effects CC
Adobe Illustrator CC
DaVinci Resolve 12